Founding Owner
Jen Loofbourrow and her family are big advocates of a life spent outside with much of that time spent hiking and backpacking. Jen has worked in various roles in the outdoor and apparel industries from getting her start as a materials developer at lululemon in Vancouver, to retailing lingerie and swimwear in a store she opened during some years abroad in Ireland, to wholesale and operations manager at Swedish women's brand Skhoop in Anchorage, Alaska. Her experience in the industry and the outdoors in the backcountry of Canada and Alaska has given her an appreciation for good-fitting technical apparel that is comfortable for all day wear. She draws together these passions in Alpine Fit to develop fits for different body proportions based on more than the usual singular fit model, made with special anti-odor fabrics that work with you on your adventures for days on end. She cares deeply about people, community, family, and the outdoors.