Feb. 28, 2023

Episode #196 - Jen Loofbourrow (Alpine Fit)

Episode #196 - Jen Loofbourrow (Alpine Fit)

In my early twenties, I fell in love with expeditions kayaking the outer islands of Alaska's southeast coastline. Inevitably, we experienced variable conditions, sun to rain, and everything from freezing water temps to natural hot springs. With no...

In my early twenties, I fell in love with expeditions kayaking the outer islands of Alaska's southeast coastline. Inevitably, we experienced variable conditions, sun to rain, and everything from freezing water temps to natural hot springs.

With no access to laundry for weeks at a time, and limited space, I could take only essential basics, and each piece of gear had to perform. I refined and honed my packing list and found substitute products for what I really wanted, which all too often weren't available.

Since then, I have embarked on many extended traveling and backpacking trips, in addition to the activities I like to do regularly in my normal life - a quick hike after work, or biking around the block with the kids and our dog.

My journey in apparel began as a materials developer at lululemon in Vancouver, then lingerie and swimwear retail store owner in Ireland, and later, a wholesale and operations manager at Swedish women's brand Skhoop in Anchorage, Alaska. These jobs formed building blocks for what I would realize is my passion: making outdoor gear basics for a multitude of adventures and activities, with fabrics I believe in, while being an excellent employer for my dedicated and creative team. I am excited to help outfit you for your outdoor experiences, and I look forward to seeing you on the trails!

Guest Links-
Jen’s Website: https://alpinefit.com/
Meet Jen on YouTube: https://alpinefit.com/pages/about
Jen’s Blog: https://alpinefit.com/blogs/blog
Jen on Facebook: https://www.facebook.com/alpinefitco
Jen on Instagram: https://www.instagram.com/alpinefitco/

Connect with Anna, aka Mud Butt, at info@traildames.com
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Music provided for this Podcast by The Burns Sisters
"Dance Upon This Earth"
https://www.theburnssisters.com